1. Start a website & blog
Over 90% of property transactions start on the internet and the average home buyer searches online for 11 weeks before they connect with a Real Estate agent therefore it’s crucial to have an online presence. Don’t just market yourself as an agent; promote your community as the best place to live! Become a trusted source of information and the referrals will follow.
2. Be involved in your community
Get involved with organizations within your community – churches, kid’s school, local charities and clubs. You should always be networking! Have your cards with you wherever you go. Build relationships, and make friends. People like doing business with friends, and will refer business for friends. Make people aware of what you do, but be mindful that you are not pressuring for leads.
3. Start social networking
Make sure that you are not only visible on Twitter, Facebook, YouTube & LinkedIn, but also interacting and being active in the social conversation. This will expand your sphere of influence and in turn reach a broader demographic.
4. Drip/direct marketing
The keys to successful direct mail are sending material people will find useful and being consistent. If you decide to send a monthly newsletter, make sure you send it at the same time every month. People are more likely to read and keep this information then just a straight up sales pitch. Drip marketing is one of the simplest, non-confrontational, and least expensive ways to generate real estate leads.
5. Join associations
The more associations you join, the more directories you will be in, and the more people you will meet. See what associations you can join in your area that not only add to your credibility, but also add to your contact database.
6. Get to know your local businesses
Refer your clients to local businesses in complementing fields that you trust and they are apt to do the same for you. Examples include contractors, bankers, mortgage brokers, inspectors, and movers.
7. Floor duty
It’s all about being in the right place at the right time and signing up for floor duty shifts can be a great way to generate leads. While it is certainly possible to sit through a two hour floor shift with no action, use this time to update your blog, connect on your social media profiles or update your website. Always be productive!
8. Request referrals
If you have happy clients, ask them to refer family and friends to you. Lots of great leads come from past clients. Always keep in touch with past clients so that you are fresh on their minds to refer when they can.
9. Pass out business cards
Sure, you know you’re supposed to pass out business cards, but are you passing them out to everyone you meet? Do your friends and family have an ample supply of cards to hand to others?
10. Attend trade shows
Attending Trade shows is a great networking opportunity. When you make friends from all over the country, you increase your chances of receiving relocation referrals from them.
Put these ten practices in place and don’t forget to follow up on those leads! Do you have a great lead generation tip you’d like to share or a success story based on the tips above? Leave us a comment below!