Best Real Estate Articles of the Month: September

Reading real estate blogs is  something I do on a daily basis and when I come across something interesting... I want to make sure I share it with you all. Here are my favorite real estate articles from the month of September. Enjoy! 40 Best Real Estate Investing Blogs and Podcasts Home Selling Tips For All Seasons | Fall Winter Spring Summer Real Estate Investing Just Got WAY Easier Continue Article

The Future is now: Sustainable Homes for the Booming Millennial Market

I get home late and everyone’s asleep.  We’re in the middle of a heat wave, but it’s so cold inside that I know the A/C has been on all day and probably all week. Next month’s utility bill confirms this suspicion.  I walk upstairs and notice all the lights are on, except the one in the hall which would’ve shown me the Lego I just stepped on. So now I’m freezing and my foot hurts too. I Continue Article

How to Master Facebook Ads for Real Estate

The real estate industry, like every other industry is going digital. Millennial home buyers, in particular, rely on technology to give them advice and guide them through the first steps of their buying journey. It’s common knowledge that millennial home buyers use social media and search engines to do their research. One of the easiest ways to target this audience is with Facebook ads. In one Continue Article

Back to the Basics – Quality Vs. Quantity

We see it more often than we would like – a new broker opens up her first real estate brokerage and immediately her mind goes to recruiting as many agents as possible. You may think: more agents, more deals, more money. But there is more to the equation. And really, it means going back to the basics. Did you ever get upset as a child because Billy down the road had more people at his birthday Continue Article

Lone Wolf Business Tips: How To Pump Up Your Agents!

Lone Wolf Business Tips is a series of business ideas and concepts that are designed to advise a manager or broker/owner on quick actions that can have a significant benefit in a real estate brokerage operation. As a broker/owner motivating your agents is always on your mind. How? When? and what? Here are 4 fool-proof tips to pump up your agents. Keep That Personal Touch Knowledge is power. Continue Article

Using Social Media the Right Way

Social Media has revolutionized real estate marketing, decreasing cost per lead and increasing lead-to-close rates. A 2012 study found that social media marketing has nearly double the lead-to-close rate than outbound marketing initiatives (phone calls, emails, direct mail, etc.).  In this way, social media is the golden goose for many companies. However, without a clear strategy and trackable metrics, Continue Article

How the iPhone 7 Can Improve DIY Real Estate Video and Photography

  Apple released the first iPhone eight years ago. Now it’s 2016 and we’re up to iPhone 7. Much has changed since the first version of the phone but not much has changed since the previous. Basically, the new iPhone is shinier, available in black, and will no longer support your primitive headphone wires. These updates don’t really impact real estate—outside of the fact that you’ll Continue Article

10 Things Your Website Should Do

Websites are one of the most important pieces of a brokerage’s digital presence. Websites are the most likely starting place during the home shopping phase. Home buyers complete an average of 11 searches before taking action on a real estate site. As such, getting clients to your site, keeping them on the site and keeping them coming back are all equally important in building your pipeline. Here Continue Article

3 Ways That ‘NO’ Can Help Brokers and Agents Attain Their Financial Goals

Your primary goal as a broker is to improve your bottom line. Your agent’s primary goal is to get commission. Neither of you have control over the external factors which may affect your ability to attain these goals, but you do have control over your own actions which countervail these factors. All of us, when confronted with things out of our control, have a choice to make: be passive Continue Article

Top 5 Things To Consider When Choosing The Right Office Space

Choosing the right office space takes planning and patience.  Your space represents your brand, your agents and your clients.  So choose wisely!  Here are the top 5 things to consider when opening a new office for your brokerage: 1. Does your space give you the option to grow? Many leases are for 3 years, so make sure that the space you choose gives you options should you choose to grow your Continue Article