Do you advertise your business, services or your personal brand online? Chances are you’re measuring your Return on Investment (ROI) via your Click-Thru-Rates (CTR). In the WOLFmedia division the Online Ad Superhero team connects businesses with their local real estate office through five unique online advertising opportunities. Quite often we are asked “how many clicks am I getting?”, but there is another factor to consider when measuring your return on investment, aside from just click through rates. Have you considered your Return on Impressions? This applies to advertisers, real estate agents, brokers and anyone using an online advertising medium.
Return on Impressions is tracking the number of people who actually see your ad, and the perception your target audience is building when they connect with your brand.
When an ad is appealing and memorable the result is a lasting impression on your customer. When they see your ad for the first time, they may not click through right away. However, if they feel they were given all the information they needed, in the future when they are looking for someone providing your type of services you can be sure they’ll choose you, because something in your ad made you stand out and be top of mind from surrounding competition.
Always be thinking about the “big picture” and remember to not limit yourself to measuring your R.O.I on clicks or “hits” alone that you’ve received in a specific time period. If your ad is appealing to a targeted audience and in the right location, then those impressions may be getting you more value than you think!