Last month we reviewed the power of an online referral, in the new age of the consumer buying process known as the “Zero Moment of Truth”. Now that you know the value of ratings and reviews in the online community, where should you be spending your advertising dollars?
The answer is local advertising. As a local business in your community you are also a part of the locale and engaged in everyday life. You know the ins and outs of your target area, and your most loyal customers are your fellow citizens.
Being a local advertiser allows you the opportunity to deliver a targeted message that differentiates from competitors national campaigns in a trusted environment. By listing your business in an online local directory you increase your lead potential, and profits, without spending a fortune. Remember, the internet lets you advertise 24/7, and by advertising online with links to your own website and material you tell your potential clients exactly who you are and what you have to offer in as many pages as you want. Conversely print advertising would not afford you the same liberties at the same reasonable costs.
Advertising in a reputable local online directory can also organically boost your SEO. WOLFmedia strategically places advertisers seeking opportunities for exposure in their local real estate community, from broker and agent communities to home buyers and sellers. Many of those advertisers see a boost in their SEO upon partnering with their local Real Estate office. Viewing the example below, you can see how this contracting business has achieved fantastic organic SEO results by partnering with their local real estate office.
Local online advertising builds your brand by establishing credibility, and the more your brand is trusted the more customers you will attract. For local advertisers online advertising is an affordable way to raise awareness, build your brand and influence decision making by naturally providing easy access to information. The internet is a convenience tool, and your potential customers are shopping online for the most reputable vendor. Make sure you are found in more than one place!
Not sure how to get started, or searching for a new opportunity to locally advertise your business? Contact an Online Ad Superhero, to open the door for your company to have an online listing accessible to agents and their clients anytime, anywhere. Share your services and get referrals!
Rebecca Patten is the Advertising Coordinator in the WOLFmedia Division at Lone Wolf. Prior to joining the “Wolf Pack”, she spent 5 years in a variety of marketing communication and management roles. She loves to travel with her husband, cook, and spend time with friends, family and beloved pets, Artemis, Luna and Monroe.
