With each passing day in Real Estate, there are more and more challenges that a Broker faces. The continued ability to have a strong recruitment plan in place and the retention tools necessary, are pivotal for the success of the Brokerage.
When recruiting agents, a Broker should be looking at a handful of key aspects to ensure that they are bringing in top quality associates and not dead weight. When focusing your time and efforts on recruiting new talent for your Brokerage, you need to set out a plan, show your value to the agents, and execute. Here is an example of what you may want to do.
- Establish why your office is unique and the added value that you provide to the agent, that another office may not.
- Set out a list of agents you would like to focus on.
- Make Contact with those prospects and set up meetings/interviews.
- Maintain contact with those prospects post meeting – through direct contact or by a marketing system.
- Finalize the hire.
There are many different tools that can be utilized both during and after the interviews with your prospects. For example, the Drip Marketing function within WOLFconnect is a great way to show the added value, tools, and technology that you provide. The biggest factor that you need to establish when recruiting excellent agents, is that you are there to provide them with value, support, and the tools they need to be successful, ultimately giving them great job satisfaction, and financial stability.
