Articles filed under Advice

The Ultimate Guide to Writing Killer Real Estate Listings

The Ultimate Guide to Writing Killer Real Estate Listings
Here is one of our previous blogs written by Patrick Wiltse. It is always a great time to learn how to write a killer listing. Enjoy! Much of the modern real estate professional’s time is consumed by marketing their services and their listings. However, no amount of time or money spent directing people to your listings will outweigh the value you add to your business by creating these listings Continue Article

6 Tips to Nurture Online Leads

When it comes to leads, you have probably encountered two different types – online and face-to-face. While both represent an opportunity, it important to understand that the processes for converting the two, differ. When you’re standing face-to-face with your lead and you have the opportunity to shake their hand, there are a number of advantages; you develop an understanding of their personality; Continue Article

The Value of Trade Shows

It’s important for new and established businesses to invest in trade shows. Exhibiting or attending a trade show has multiple benefits from increasing visibility to building credibility. Trade shows are a powerful platform for meeting people in the business and meeting potential clients. Here are 5 reasons why you SHOULD exhibit at trade shows. Exposure in the Industry Imagine being in the Continue Article

5 Tips for Better Real Estate Photos

Real Estate Photgraphy
A picture is worth a thousand words. We all have heard that saying haven't we? It’s very true. Whether it’s on a menu, a book cover or on a billboard, pictures convey information far more quickly and easily than words. When a potential buyer is scrolling through your listings, do they check out the best-looking photos first? An ideal way to showcase your listing is to hire a professional Continue Article

What’s In A Number?

Numbers can mean a lot of things.  They can make you happy, sad, proud, angry and best of all, the same number can make five different people experience five distinctly different emotions. In the world of real estate brokerages, we see numbers being discussed all the time. Who has the most agents? Who has the most offices? Who is number one? Who closed the most transactions? Who closed the Continue Article

Tips & Tricks to Increase Your Periscope Viewers

It’s not surprising that Periscope is one of the “it” social media networks right now. With its unique spin on online communication, this social network reached its first 1 million members within 7 days. For comparison, Twitter took 24 months to reach that first million member mark, Facebook took 10 months, and Instagram took 2.5 months. But how does Periscope work? Well, a Periscope user Continue Article

5 Business Reasons to Hire an In-House Media Producer

Let’s say you have 100 agents in your brokerage and these agents have 50 listings between them. Each of these listings needs to be marketed online, a process that includes, among other things, top notch photography and video work. There’s nothing wrong with paying a freelancer or production company for this job. They’re the experts and will (likely) give you everything you pay for. But Continue Article

Your Blog and Creating Content That Will Serve You in the Future

As a real estate agent, the idea of starting a blog and finding the time to keep it up-to-date may be very overwhelming. On one hand, a blog can be an integral part of your marketing plan and can help you to build your own brand as an agent. On the other hand, blogging can also often become a time consuming activity. As a busy agent, you may question the amount of time that you spend keeping your blog current if you’re not seeing results. Continue Article

Agent Recruitment: How to Spot a Gem

Great explorers know how to find the hidden gems. As a broker, recruiting agents is much the same. How can you spot a gem from a fake? How do you sift through the sediment of a crowded industry to spot and attract gold? It helps to look for certain qualities, much like a gem hunter digs through and filters the rocks in search of treasure. If you see these 6 qualities, you know you’ve found Continue Article