Articles filed under Advice

5 Signs your Real Estate Website is Out of Date

No preamble, let’s get right down to it. Here are 5 signs your real estate website is out of date. 1. The site’s design hasn’t changed since George W. Bush was President It’s 2016. If your site’s design hasn’t changed in two terms of office, then it’s also as old as the very first iPhone, the housing market crash, and The Sopranos infamous series finale. In the tech world, there Continue Article

How to be Creative in Real Estate: Don’t be Afraid to Steal

You’re in real estate: should you bother to be creative or leave that stuff to the ‘creatives’? Every profession involves creativity and every professional is creative. The idea that there are some elite and elusive ‘creatives’ roaming the Earth while the rest of us unwashed masses toil in darkness is about as likely as human life on Jupiter. Embrace creativity. I have it. You have it. Continue Article

The Secret to Being More Profitable

How often do we hear how busy peoples’ lives are? Whether it’s a question about how someone’s weekend was or how their work day is going, we hear busy and are supposed to assume it’s a good thing. Maybe I missed the memo but I am not sure when we started to value how little time we have. I look around our industry and I see a lot of hard working, talented professionals. The ones that are Continue Article

The Future is now: Sustainable Homes for the Booming Millennial Market

I get home late and everyone’s asleep.  We’re in the middle of a heat wave, but it’s so cold inside that I know the A/C has been on all day and probably all week. Next month’s utility bill confirms this suspicion.  I walk upstairs and notice all the lights are on, except the one in the hall which would’ve shown me the Lego I just stepped on. So now I’m freezing and my foot hurts too. I Continue Article

How to Master Facebook Ads for Real Estate

The real estate industry, like every other industry is going digital. Millennial home buyers, in particular, rely on technology to give them advice and guide them through the first steps of their buying journey. It’s common knowledge that millennial home buyers use social media and search engines to do their research. One of the easiest ways to target this audience is with Facebook ads. In one Continue Article

Back to the Basics – Quality Vs. Quantity

We see it more often than we would like – a new broker opens up her first real estate brokerage and immediately her mind goes to recruiting as many agents as possible. You may think: more agents, more deals, more money. But there is more to the equation. And really, it means going back to the basics. Did you ever get upset as a child because Billy down the road had more people at his birthday Continue Article

Top 5 Things To Consider When Choosing The Right Office Space

Choosing the right office space takes planning and patience.  Your space represents your brand, your agents and your clients.  So choose wisely!  Here are the top 5 things to consider when opening a new office for your brokerage: 1. Does your space give you the option to grow? Many leases are for 3 years, so make sure that the space you choose gives you options should you choose to grow your Continue Article

Stop Calling Me! Understanding the Do-Not-Call List for Real Estate

We are constantly looking for new ways to prospect in the real estate industry. Social media and digital marketing have taken a spotlight in past years as they are automated and more efficient means of attracting your future clients. While we may be focused on newer legislation surrounding communication with consumers via email, social media and digital mediums, it’s important to remind ourselves Continue Article

Continuous Learning – The Secret to Dominating the Real Estate Industry

Continuous Learning – The Secret to Dominating the Real Estate Industry
You spent the majority of the first 20 years of your life in some form of a classroom, trying to cram as much knowledge as possible to get prepared for the real world. And then suddenly, as if to signal the end of your potential, it stops. You’ve learned all you can learn. Now, go try to make something of yourself. When you stop to think about it, the concept seems a little bizarre. The world Continue Article

4 Business Tips to Learn from Game of Thrones Season 6

I love HBO’s Game of Thrones. I also love the novel series, A Song of Ice and Fire that the show is (loosely) based on. Here’s a quick list of relevant business tips we can learn from the recently completed season. Note: this blog contains spoilers. Read on only if you’re completely up to date with the series. 1. Your title does not make you a leader, your actions do Jon Snow leads the Continue Article