Articles filed under Advice

An Informal Guide to Being Creative in Real Estate

Contrary to popular belief, creativity is not the exclusive talent of a chosen few but innate in all of us. The inner workings of a ‘creative’ brain are no different than your own. The only difference is that ‘creatives’ have learned to challenge and overcome their own barriers to original thought and in doing so liberated themselves to pursue original action. Continue Article

Redesign Your Real Estate Business Card

Your business card is your first and last touch point with your clients. It’s the first thing you hand over to new clients, and it’s the last thing your clients will refer to get in touch with you. I have seen tens and thousands of business cards over the past couple of years and most have a lot in common. Your business card should be short, precise and provide a gist of who you are and what Continue Article

3 Timeless Techniques to Make Listing Videos Stand Out

Picture this: I’m a prospective home-buyer. On a daily basis, I read scores of listing descriptions and examine every photo. I scour websites and search Facebook and I watch all the listing videos I can find. As a shopper, I want to see something special. Something that stirs my imagination. Something makes me stop what I’m doing, pick up the phone and contact the listing agent because I Continue Article

Top Hashtags for Real Estate Agents

Struggling with those social posts? We all have been in that situation where you reach the end of the road and are clueless on what to post. I have also heard people say what a challenge it is to create relevant posts and tweets; so trust me when I say - the struggle is real! In one of our previous blogs we spoke about using social media, we also spoke about how to use hashtags the right way. But Continue Article

How to Retain Top Talent in Real Estate Industry

Running a brokerage, like a well-oiled machine, requires time, effort and an efficient staff. Hiring the right people for your brokerage not only brings in money but also peace of mind. I have heard time and again how difficult it is for brokers to recruit and retain top talent in this competitive real estate market.  Hiring the best is hard! Staci Del Re from ERA Real Estate does a great job in Continue Article

3 Ways Real Estate Agents are Better than FSBO

For Sale By Owner (FSBO), is very popular in the millennial market. Sellers are technologically savvy and want to save on the commission but the ride might be bumpier than anticipated. We have heard it, we have seen it and I have written about it. But, there are some people who still prefer to take the FSBO route. Wondering how to persuade the sellers to choose a real estate professional? A recent Continue Article